Google Ads is the fastest way to get in front of customers actively searching for your service. Here's how to do it right.
The Opportunity
The economy creates strong demand for trades, professional services, and home improvement. Search volumes for "near me" queries are high and growing across North America.
Campaign Structure That Works
Search Campaigns First Start with search. These are people typing in exactly what they need. Intent is highest, conversion rates are highest.
Location Targeting Target your service area precisely. Edmonton proper, surrounding suburbs, or specific neighborhoods — you control the radius.
Bidding Strategy Start with Target CPA once you have 30+ conversions tracked. Before that, use Manual CPC to build data.
What Not to Do
- Don't run broad match keywords until you have a solid negative keyword list
- Don't ignore the search terms report
- Don't set and forget — weekly optimization is essential
- Don't skip conversion tracking setup
Realistic Expectations
Month 1: Learning phase, higher CPCs, fewer conversions Month 2–3: Algorithm learning, CPCs drop, conversions increase Month 4+: Stable ROAS, opportunity to scale
Most service businesses see $5–10 ROAS within 90 days with proper management.
Ready to apply these insights?
Get a free audit and let's talk about what would move the needle for your business.